Denied
On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from a dream merchant saying her affiliate application for either iShopDaily.com or...
View ArticleCommunity Commerce
Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from home, orders everything online and has few friends outside of cyberspace....
View ArticleeBay: What’s in Store
Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea market similarly has become an international phenomenon, spurring the...
View ArticleBig Brands Believe
TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a catchy jingle can positively boost brand equity. No one cares...
View ArticleSpecial Order
News of the death of the catalog is greatly exaggerated. It's no secret that the catalog retail universe is a big one. Brands that started as paper catalogs sent in the mail go back more than 100 years...
View ArticleOnline Is Sweet
Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you certainly can't avoid it. The post Online Is Sweet appeared first on mThink.
View ArticleLet’s Get Personal
Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction? There’s a good chance...
View ArticleAmazon's $4 Billion E-Commerce War Chest
Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week. His theme was the continuing evolution of e-commerce and the insights he...
View ArticleThe Overstock Obsession
Every so often, there's a company, a person or a philosophy that attracts such a rabid following it can be only be described as a phenomenon. In music, the Beatles and Elvis come to mind. It's hard to...
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